{"id":1116,"date":"2022-04-21T15:02:24","date_gmt":"2022-04-21T21:02:24","guid":{"rendered":"https:\/\/madrid.ufm.edu\/masters\/?post_type=curso&#038;p=1116"},"modified":"2022-09-06T05:19:44","modified_gmt":"2022-09-06T11:19:44","slug":"mercadeo-estrategico","status":"publish","type":"curso","link":"https:\/\/madrid.ufm.edu\/masters\/curso\/mercadeo-estrategico\/","title":{"rendered":"Mercadeo Estrat\u00e9gico"},"content":{"rendered":"\n\n\t<p>En el curso de Mercadeo Estrat\u00e9gico se presenta el Mercadeo como el proceso mediante el cual se define una propuesta de valor \u00fanica y relevante para el segmento de mercado objetivo.<\/p>\n<p>El alumno comprende por qu\u00e9 construyendo el Patrimonio de Marca y Patrimonio de Clientes a trav\u00e9s del tiempo se logra la lealtad del segmento de mercado objetivo, logr\u00e1ndose as\u00ed el crecimiento sostenible del negocio y la maximizaci\u00f3n del retorno para los accionistas.<\/p>\n<p>El Mercadeo no es una \u00abfunci\u00f3n\u00bb per se en la empresa, sino que es todo un enfoque centrado alrededor del concepto de crear y entregar \u00abvalor\u00bb al cliente. Es importante notar que el curso se enfoca en el proceso estrat\u00e9gico del Mercadeo, y no incluye las t\u00e1cticas de Mercadeo operativo.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>En el curso de Mercadeo Estrat\u00e9gico se presenta el Mercadeo como el proceso mediante el cual se define una propuesta de valor \u00fanica y relevante para el segmento de mercado objetivo. El alumno comprende por qu\u00e9 construyendo el Patrimonio de Marca y Patrimonio de Clientes a trav\u00e9s del tiempo se logra la lealtad del segmento&hellip;<\/p>\n","protected":false},"template":"","class_list":["post-1116","curso","type-curso","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercadeo Estrat\u00e9gico - Masters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madrid.ufm.edu\/masters\/curso\/mercadeo-estrategico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercadeo Estrat\u00e9gico - Masters\" \/>\n<meta property=\"og:description\" content=\"En el curso de Mercadeo Estrat\u00e9gico se presenta el Mercadeo como el proceso mediante el cual se define una propuesta de valor \u00fanica y relevante para el segmento de mercado objetivo. 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