{"id":1091,"date":"2022-04-21T13:41:41","date_gmt":"2022-04-21T19:41:41","guid":{"rendered":"https:\/\/madrid.ufm.edu\/masters\/?post_type=curso&#038;p=1091"},"modified":"2023-12-14T07:14:55","modified_gmt":"2023-12-14T13:14:55","slug":"estrategia","status":"publish","type":"curso","link":"https:\/\/madrid.ufm.edu\/masters\/curso\/estrategia\/","title":{"rendered":"Estrategia"},"content":{"rendered":"\r\n\r\n\t<p>El objetivo principal del curso es comprender el concepto m\u00e1s importante en estrategia, que es el de \u00abVentaja Competitiva\u00bb, particularmente c\u00f3mo se genera, c\u00f3mo se mide y posibles estrategias para mantenerla.<\/p>\r\n<p>Dos de los elementos principales para la generaci\u00f3n de una ventaja son el contexto competitivo y el calce de las habilidades de una empresa con el mismo; por ello, utilizaremos una serie de modelos enfocados a analizar el grado de atractivo de una industria y las fortalezas competitivas de una empresa, tales como: FODA, Modelo de Porter, Cadena de Valor, <em>Value Net<\/em>, Teor\u00eda Basada en Recursos, etc.<\/p>\r\n<p>El curso comprender\u00e1 dos niveles de an\u00e1lisis: la estrategia competitiva -empresas en la misma industria- y la estrategia corporativa -competencia en m\u00faltiples industrias y mercados-.<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>El objetivo principal del curso es comprender el concepto m\u00e1s importante en estrategia, que es el de \u00abVentaja Competitiva\u00bb, particularmente c\u00f3mo se genera, c\u00f3mo se mide y posibles estrategias para mantenerla. Dos de los elementos principales para la generaci\u00f3n de una ventaja son el contexto competitivo y el calce de las habilidades de una empresa&hellip;<\/p>\n","protected":false},"template":"","class_list":["post-1091","curso","type-curso","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategia - Masters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madrid.ufm.edu\/masters\/curso\/estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia - Masters\" \/>\n<meta property=\"og:description\" content=\"El objetivo principal del curso es comprender el concepto m\u00e1s importante en estrategia, que es el de \u00abVentaja Competitiva\u00bb, particularmente c\u00f3mo se genera, c\u00f3mo se mide y posibles estrategias para mantenerla. 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