Francisco Javier Ramírez Perdiguero

Professor of Creative Thinking and Marketing Communications

Francisco Ramírez Perdiguero is a specialist in Creative Thinking and Innovation, Marketing Communications, and Sports Marketing. He combines his academic life as a professor at Universidad Francisco Marroquín with his work as a managing partner of the ARTDID Company, an advertising agency founded in 1994.

He earned a Doctor of Law degree from Universidad Complutense de Madrid, one of the most prestigious public universities in Spain. He has also earned several master’s degrees from private business schools including an Executive Master in Change from INSEAD (Institut Européen d’Administration des Affaires), considered one of the best business schools in the world.

Professor Ramírez Perdiguero began his professional career at McCann’s headquarters in Madrid and Frankfurt. Founded in 1930 and based in 120 countries, McCann is a large global communication and marketing agency formerly known as McCann Erikson. 

He has more than twenty years of experience managing clients in the consumption, automotive, and fashion distribution fields. He has carried out global campaigns with companies such as General Motors, Fiat, C&A, and Texaco.

He has passed through some of the most distinguished institutions in Spain including Universidad Francisco de Vitoria, Universidad Católica San Antonio de Murcia, Universidad Europea de Madrid and Universidad Camilo José Cela. He has taught in the field of communications and marketing.

His most relevant publications are: The Colors of Knowledge, Words in Advertising and Future Key Elements in the Management of Sports Organizations.


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